Everyone loves Tina Fey and Tina Fey loves Garnier Nutrisse. While maximizing a broadcast shoot, the digital team had 10 minutes to shoot a campaign that would last all quarter. Partnering with our Nutrisse spokesperson, Tina delivers her usual comic relief in this tell-it-like-it-is digital series, Words of Wisdom by Tina Fey. This mini series brings some much needed levity to at-home hair coloring—a process that many consumers believe is too complicated to achieve on their own. Released weekly, Tina shares some wisdom about life and Nutrisse permanent hair color, so prepare to get schooled in all 9 episodes.
Role / ACD, Creative Lead, Creative + Art Direction, Concept Creation, Design, Pre-Production + Post-Production
VIDEO
“BLONDES VS BRUNETTES”
Who really has more fun?
“A four-letter word a lady should never say…”
SITE, social, + CRM
Developing a teaser campaign across all of Garnier's social channels drove awareness—while pulling bonus content for weekly posts drove engagement throughout the course of the series.
VIDEO OUTTAKES
They’re always fun to look back on.
ALL / AMERICAN EXPRESS / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / TINA FEY + GARNIER NUTRISSE / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TORI KELLY + GARNIER FRUCTIS / MONDELEZ SNACKS / GARNIER THE WHOLE PICTURE / CLEAN + CLEAR / GARNIER SKINACTIVE / JOHNSON'S WHY COTTON / MISC.