A RINGER

TL;DR
Accomplished Group Creative Director with over 20 years of leadership in global advertising at agency and in-house organizations. Proven track record of scaling creative teams, driving multi-million-dollar revenue growth, and delivering award-winning 360 campaigns for iconic brands including American Express, Mondeléz, Hasbro, L’Oreal, and W Hotels. Expert in video and digital mediums, cross-functional collaboration, and end-to-end creative strategy that consistently exceeds business KPIs. Download + save my RESUME.

EXPERIENCE

Group Creative Director

• American Express
  Fulltime / Aug 25 - Present / (Promoted from Creative Director / Jan 24 - Aug 25)
  As Group Creative Director at OnBrand, the American Express in-house creative agency, I lead the 15-member Consumer team while overseeing a diverse portfolio totaling $39M. I collaborate with senior leadership in developing and expanding our creative partnership across our global Business Units. Focusing on creating forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond, I drive results and unlock value for the enterprise.
  
  So far, I have directly contributed to another record-breaking scope expansion for GCGS Consumer from $25M to $29M. I've led my team through continued capability growth within Video for 4 business units: a 5-part Social series for TLS, 6 part series for Delta, 4 part animated series for Credit Intel, and the relaunch of our Platinum card product — a full-funnel, BTL integrated campaign, "There's Nothing Like Platinum", connecting across the Enterprise and multiple Partners, overdelivering with 350+ ownable assets. As the latest evolution of this legacy brand, "There's Nothing Like Platinum" campaign contributed to American Express being inducted in the 75th Anniversary of the AAF Advertising Hall of Fame.
  
  Within the 1st year of leadership at Amex, I directly contributed to the record-breaking scope expansion for Consumer group from $19M to $26M—a 39% above target increase. I led my team through the ideation and development of many "firsts", and bespoke, multi-channel content over 200 multi-disciplinary projects. Culminating the year, we won Gold at the FCS Portfolio Awards in the Video category for a 6-part, "Delta Benefits Unpacked: A CCP Education Series", Gold at the IHAF Creativity Awards in the Social category for the "Platinum & Walmart+" partnership, and 3 members of my team were awarded the Amex Trailblazer, Creative Catalyst Award.

Creative Director

• Digitas, Chemistry
  Freelance / May - Sept 23
  Pitching New Business; Collaborating with account, media, and strategy partners; Concepting and developing a cross-platform, holiday campaign.

• MediaMonks
  Fulltime / Jan 21 - Nov 22
  As Creative Director of North America, on Mondelēz International, I built and managed the creative team through conception and development of cross-platform campaigns ideas and content—bringing forth fresh campaigns while maximizing taste appeal. Partnering with senior leadership across departments, I brought a wholistic and creative lens to the development of internal infrastructure and processes—ensuring production optimizations while bridging gaps between local and global capabilities. I oversaw 24+ sub brands and the development of 60+ projects (within the first 8 months), pitched and won the 3D animation business for Chips Ahoy!, incorporated Unreal Engine tech for OREO, scaled up creative effectiveness to over 90% across the NA portfolio, and navigated work stream collaborations across NY, LA, TO, BA, AMS, and IN.
  
  For Entertainment One, I managed the creative team through concept and development of cross-platform campaigns ideas and content, with an emphasis in digital innovation, while navigating work streams across NY, LA, TO, BA, and MX. Partnering with team leads across account, strat, media, and production, I brought a wholistic approach and creative lens to the development of processes, and client ways of working. I collaborated with brand and media strategy, created original, 2D animation content with a newly established IP, and developed the client's 1st DCO campaign—while maximizing creative for budgetary efficiencies.
  
  On BOTOX Cosmetic, I managed 4 creative teams through conceptual digital and social content, and multiple work streams across NY, LA, BA, and MX. Partnering with account and production fellow senior leadership and C suite, I brought a wholistic approach and creative lens to the development of 200+ unique assets, spanning from display to longform video, within 3 weeks.

• VaynerMedia, LA + NY
  Freelance / Feb 18 - June 19
  In LA, I managed creative teams through the conception of campaign ideas and development of cross-platform, campaign content for a wide range of clients—from beauty to entertainment—all the while maximizing the creative for production efficiencies and evergreen optimizations. I navigated client expectations alongside account and collaborated the GCD to build new creative teams as a result of new business wins, and an account relocation.
  
  In NY, I collaborated with a fellow CD to manage a 12 person creative team through the conception and development of a Johnson’s Baby global, integrated rebrand. I co-directed, and managed, 2 international motion/still shoots, collaborated on the social strategy, built a content library, and navigated workstream collaborations across NY, LA, and AMS—delivering over 600+ creative assets for US and global use. Specifically, over 400 assets for the master website, over 200 assets for e-comm, social strategy and asset library for a 6 month span, over 20 video assets for TV, digital and social, etc.

Associate Creative Director

• Publicis Worldwide
  Fulltime / 2015 - 2017
  I partnered with the CD to build and lead a 10 person digital, creative team for L'Oreal Garnier and its’ 8 sub brands—all the while concepting for platform/campaign ideas and developing multiple 360 campaigns, with an emphasis on video and digital. I was the Creative Lead of the digital team during a transitional period of senior leadership.
  
  Concepted and developed the clients’ 1st digital content series / Concepted, produced, developed and led teams through the 1st real-time, on-site video and still shoots for Garnier Fructis during the Music Festival Season for 2 consecutive years / Concepted and lead teams through the first production of "Social Standards and Guidelines" playbook for the overall, parent brand and each 8 subsequent brands / Developed and lead the clients’ 1st cross-category, motion and still shoot—which ran 3.5 weeks and allowed client and creative teams to utilize assets for yearly cross platform content / Concepted, developed and lead teams through the digital look/feel for a new L'Oreal Garnier Whole Blends product line, which also influenced all of year 2's creative and was declared the creative measurement of success per client stakeholders.
  
  

• Saatchi & Saatchi, Havas Worldwide, Atmosphere BBDO, Ogilvy & Mather Singapore, Publicis Modem, SapientNitro
  Freelance / Nov 10 - 15
  Concepted and developed 360 campaigns, global platform ideas and campaigns, TV, digital/social content for multiple and renowned brands. / Designed a clients' 1st global digital presence, and rebranded a mega brands e-Comm and digital presence. / Led the creative and production teams through the conceptualization and development of a Keurig film and experiential activation, which was simultaneously produced over 3 different locations across NY. / Co-led the rebranding and redesign of a mega brand's digital presence.
  
  I was recruited to Ogilvy Singapore for an on-site, Pond's global rebrand. I concepted and developed global platform ideas, film and broadcast, digital and social content, and print ads. Collaborated on tone of voice, concepted and implemented a new look/feel, which influenced product design and cross-Asia market content.

CLIENTS

CAPABILITIES

HONOR, AWARDS, + MORE

EDUCATION

Bachelor of Fine Arts / Graphic Design Major
University of Memphis, TN