RITZ values and celebrates diversity and inclusion, and as their biggest effort in years, this equity campaign is the ultimate representation: 3 simultaneous projects for US and CA markets, each with their own full funnel content. We delivered over 200 fit-for-format assets, culminating in 10 concepts and spanning over gifs, social polls, still photography, recipe posts, carousels, short form videos, and 2 time-based, DCO banner campaigns—adapted in English, Spanish, and French. Utilizing smart production, I navigated work streams across each project via NY, LA, and BA team collaborations.
Role / Creative Director, Client + Agency Partner, Client Management, Creative + Art Direction, Production, Creative Effectiveness
“A Taste of Welcome” ANIMATED VIDEOS
ALL / AMERICAN EXPRESS / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / TINA FEY + GARNIER NUTRISSE / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TORI KELLY + GARNIER FRUCTIS / MONDELEZ SNACKS / GARNIER THE WHOLE PICTURE / CLEAN + CLEAR / GARNIER SKINACTIVE / JOHNSON'S WHY COTTON / MISC.